How to not expand your taxi booking (app) business like Starbucks?
Currently, the taxi booking app market is worth more than $50 billion and it is estimated to cross $200 billion by the end of 2025. But the harsh reality is, only a few big players are ruling this billion dollar market. New companies which start their business locally with the ambition to conquer the global market, fail to establish their services in the global market. And even if they expand their business boundaries somehow, a few big names acquire them.
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