App Marketing & Security – Coruscate Solutions

9 Ways To Market Your App For Free (No. 10 is For 2019)

Vishal Virani — Thu, 20 Dec 2018 07:05:03 +0000

This content guide you ‘how to market your app at no cost?’.

These steps will only cost you time and following them will undoubtedly increase in the number of followers and downloads then you have now. Don’t miss out point no. Ten for your app success (It’s exciting).

As of March 2018, there were 3.6 million apps in the Google play store. To grab the recognition of any mobile users, you need more than a mobile website.

If you’re a budget-conscious, ad networks may not be the first feasible point of call to acquire new users. With this study, we provide the best useable ways to raise your app downloads and make your app different competing app stores. With this study, we offer the best useable ways to increase your app downloads and make your app to compete in app stores.

Best nine ways to increase app downloads and traffic within zero budget are:
1. Promote Your App Through Video
2. Create A Website Or A Landing Page For Your App In Your Existing Website
3. Create an Online Presence Of App
4. Pitch The Press
5. Share Valuable Reward – Promote the app reviews
6. App Store Optimization: Get The Benefits And Jump Over Pitfalls
7. Include Great Screenshots
8. Power of Hashtags- Social Sharing
9. Make Your App Free at Launch
Add on App Marketing Strategy For 2019
10. Forecast Your App Success With 2019 Mentions

Best 9 ways to increase app downloads and traffic within zero budget are:

1. Promote Your App Through Video

More than 50% of internet users understand the content through visual appeal, and a small video can present you app much faster way to your audience. A material in the form of video can be the easiest way to showcase everything from process to app features and offerings.

Video can be shared on the blog post, Instagram, Youtube channels and also sharing offline on the medium as WhatsApp will help you to market your app.

While you must be worried that creating video might be costly but don’t suffer, the free video making an app like VivaVideo, Video Maker has replaced the myth that making a video can cost high.

2. Create a website or landing page for your existing site

The simple logic for creating a website or landing page is to give information about your app to customers. People always Google about the product, so the first thing to come up in search results is the website or landing page of your app. It is the most significant step for brand awareness. Take the example of Tinder.
The landing page can include a few screenshots, some positive reviews, or even a brief video tutorial of how it works and showcasing the functionality of the app.

3. Create an online presence of your app through contents

You know your app, and you can explain your app usage to anyone unless you’re meeting in person. But, a material can tell your app in the broader perspective. The usage can be any, such as user feedback, user experience, and a small write up by the blogger.
There are many free mediums such as Facebook, LinkedIn, Medium, WordPress and much more free content publishing sites. Sharing a content which speaks about your app is one of the different ways to increase your user base.

4. Pitch The Press

Many entrepreneurs give an interview about their stories, and few of the app startups share the overall app concept through a press. Reaching out to the journalists and talk about your tale is a useful way of app promotion.
There are thousands of app blogs and websites where you can talk about your app idea or pitch them about your app use. Appadvice one of an excellent example if you want to start.

6. App Store Optimization: Get The Benefits And Jump Over Pitfalls

You can optimize your icon, title, description and choosing the right category to be found faster in official app stores.

An implementing ASO strategy is one of the critical things you need, to strive in this competition.

App Store optimization helps you get better rankings and show up on relevant searches with the use of keywords. App descriptions and relevant keywords are meant to make sure your app is searchable.

There are many alternatives to app stores such as Amazon Appstore, GetJar, Appolicious, AppsLib, Opera Mobile Store, AppBrain, and SlideMe might bring outstanding results for your marketing campaign.

7. First impression last, Clear and simple screenshots

Mobiles users search their needs in app stores, and they come to your app listing page and see the first image which is screenshot about your app which gives them an idea of your user interface without installing an app.

Your screenshots can convince them that your app is worth downloading, so it has to be awe-inspiring screenshots that demonstrate the advantages of your app and urge people to download it.

Here are some great resources to create communicative, visually appealing app screenshots.

– DaVinci Apps
– App Launch Pad
– AppInstitute

8. Hashtags – The new version of taglines

Whether it is Facebook, Instagram or Twitter, to get some noise you need to work on hashtags for your app. Trending hashtags are one of the best ways to execute your content or participation, but in the new way of a hashtag, you can define your app’s common hashtag.

Meaning: If you have a travel app which solves the on-demand need, your hashtag can be #TravelOnDemand.

Make sure to regularly post interesting content, be it “best of” series, development updates, industry news flashes, user surveys or user content. Always add your main hashtag and descriptive hashtags to maximize exposure on social channels.

9. ‘Free’ always get the attention at the time of Launch

For a user to understand your app and their usability, they have to use the mobile application, and at the time of launch with your all marketing efforts, people want to try, explore and utilize the app. So, at the time of launch, there is no point to add a barrier to download.

You can go to the in-app purchase model and price your app to unlock other features, but at the launch, it has to be free to experience the basic version of the app at least.

A new year always comes with good hopes but how you can utilize in your app marketing strategy for 2019?

10. Forecast your app success with 2019 mentions

One of the secret strategy to market your apps in the coming year. If you have the plan to launch your mobile app in December end? Or planning to update your app with the latest features to gain app popularity? Then January 2019 is perfect to reign in an app store. But how?

• An App Icon should be modified (if existing) with the tag of 2019 or create a new icon.

• Concerning point 6., optimize the product or service content including title and description.

• If you are planning to add new features for your existing mobile app, add it under the heading- Key Features for 2019 or 2019 App Features.

• Antivirus security App is one of the best examples.

Those were our ten ways on marketing your app for free. As you can see, with enough passion and patience, you can make your application discovered without any financial expenses. People are tired of the overwhelming amount of ads that shout out to them everywhere, and they are much more likely to follow a product that is well-marketed and well-positioned rather than aggressively advertised.

With nearly 90% of the global population having a smartphone, you can see that the future of mobile marketing lies with the apps and hand in hand it escalates the need for mobile app development.

We believe that if you have a great app idea then you have a lot to share with the world. So, what are you waiting for? Just click below button to share your app requirement and we will get back to you soon.

The post 9 Ways To Market Your App For Free (No. 10 is For 2019) appeared first on Coruscate Solutions.

How Important is Mobile App Testing When Developing an Application?

Vishal Virani — Wed, 17 Oct 2018 08:00:41 +0000

Mobile is a vast world of opportunities. This small device carries with it opportunities that can help businesses grow and become more visible. However, developing a mobile application is not as easy as it seems to be. You can’t just think of an app idea without mobile app testing and get started with the development the very next day. It requires a lot of planning and needs a thorough understanding of what you really want to achieve with your mobile app.

There is a proper process, which if followed, will help you get your app out in the market as soon as possible before your competition can even think through the app idea.

While planning is very important for the thoroughness of development, testing is important for ensuring a high quality and perfectly tuned app is launched to the market. Testing helps developers launch an app that meets the quality requirements stated by the app store.

Before we launch into the benefits and strategies surrounding mobile app testing, let’s understand what mobile app testing truly means.

Importance of Mobile App Testing

Mobile app testing is a process that helps in checking the functionality, usability and consistency of the mobile app. The testing process is in line with the app store requirements. The mobile app testing can either be done manually or automatically. There are various tools and processes available that make testing of the apps easy and seamless. In current times, to reduce the time taken to develop and launch the apps, the apps are tested at the same time as the development occurs. Here are the top reasons why mobile app testing is important for your business app.

The quality assurance is one of the major reasons why the app should be tested. Whether or not your app is flawless and able to perform all the fundamental functions listed out, is a question best answered with testing. The various app functions are thoroughly tested by the QA team before they give a go-ahead for the app.
The app testing ensures that the business is able to generate the revenue against the investment made by them. The business has made investments in developing, maintaining and marketing the app. They have also invested in launching in app. The testing will ensure that all the investments are properly utilized and the returns are good on the investment.
The app testing process helps enhance the app’s user interface. With proper testing, the testers are able to determine whether the app is user-friendly or not. Here are a few things that the mobile app testing helps determine.
- - Check if the app is easy to use or not.
  - Determines the average load time and speed of the app.
  - Helps check for customer satisfaction.
With the help of proper mobile app testing process, you are able to keep an eye on the feedback provided by the users, and understand what they truly need. You are able to offer the user experience the users are looking for with the help of the feedback you have received.

Step-by-Step Process For Mobile App Testing

Here are the steps that you need to follow when you are testing the mobile app.

1. Identify the Testing Methods: Based on the type of mobile app that is being developed and the goals you aim to achieve, the testing method will be determined for the mobile application.

For instance, in some cases automated testing will help complete the job while for others you need a combination of manual and automated. You will need to identify this before you can actually begin with mobile app testing.

2. Test Cases: Once you are ready with the methods to be followed, you need to start preparing the test cases. It will help you start testing the app immediately.

3. Testing Automated/Manual: At this point, you will need to work on scripts that can be reused and identify them. You will need to identify the various ways in which you can complete the testing process, and ensure seamless working of the application. Once the test cases and the strategies are worked upon, you can start executing the scripts.

4. Beta Testing: This is the point where you will test the first phase launch of the mobile application. The pilot group of beta users will be given the app for testing. They will use the app and help you understand where you have gone wrong with the app development.

5. Performance Testing: Once the beta testing is performed and the feedback received, you will need to test the app for its performance. This includes loading time, the responsiveness of the app and the stability of the application.

6. Device Testing: You will need to test the app for the various devices, across OS and other compatibility factors. There are various mobile app testing tools available in the market that will help you test the app for the various devices.

Finally, you need to keep a test case sheet handy that you can go to at any point in time. At the end of the process, the Quality Assurance (QA) team is required to have a test report sent to the development team. Based on the report, the mobile app developers will work on the changes and revisions.

Tips For Successful Mobile Application Testing

Budget your testing well in advance for a successful completion of the process. There are various tools and frameworks available in the market that will help you succeed in testing the mobile. The choice of the framework as well as the tool will depend on the budget and the timeline. Make sure you have a cost plan in hand.

Instead of planning for testing after the mobile app has been developed, try introducing the testing early on into the app development process. You can simultaneously develop and test the app for better results and easier app handling.

If you have not planned for mobile app testing, chances of failing the testing are high. You need to ensure you have practically approached all aspects of testing and planned for all the challenges and issues beforehand. This way you would be able to release the app on time.
Don’t look at any problem from a single perspective. For instance, looking at the issue from a design or development aspect might ruin the issue. You need to involve all the teams to make the problem easy to solve.

Summing up

Testing is an important aspect of mobile app development, and it has been established thoroughly in here. However, it is important that you allow a well-qualified team with testing expertise to take care of your testing requirements.
Coruscate partners with you for end-to-end mobile app development, which includes testing and launch of the application to the market. If you are looking for a thorough solution for your mobile app idea, get in touch with us and we’ll be right back to understand your requirements.

The post How Important is Mobile App Testing When Developing an Application? appeared first on Coruscate Solutions.

Ultimate App Security Checklist During Mobile App Development

Vishal Virani — Wed, 19 Sep 2018 09:04:13 +0000

There is an app for everything, literally. Whether you want to communicate with people far and wide or, cut down on your social media habits, you have an app that will help you. In the growing mobile world, with the number of smartphone users increasing with each passing day, it has become essential for you to come forth with a mobile app for your startups or business as well. It will not just improve your user base, but also increase your profitability in the long.

Before approaching the mobile app development company, you ought to single out on the goal for your business app. What exactly do you aim to achieve with the help of a mobile app? Do you want to increase the business visibility or, you want to convert more people into your brand users?

It is important that once you are sure of the mobile app, you partner with someone who will offer you a functional and high performance app with end-to-end services. The partner should have a complete understanding of the app development needs put forth by you along with the app security needs for a successful launch.

Most of the business apps are either rejected or get uninstalled with a few hours of being installed owing to the security issues they pose. In case of business apps, there is data and confidential information that needs to be maintained, and the security of these apps are important.

So, how will you manage the security of the mobile app you are getting developed for your business? Here is a checklist that should help you with app security and help you with a successful partnership with the mobile app development company.

Secure the Code Completely

The first aspect that you need to consider when you are securing the application is the code. You should start with securing the code. The native mobile apps are slightly different from the web applications, as the latter ensures that the data and software exist on a server, and the client side is only an interface for the users. However, in the native apps the code becomes a part of the device, and is accessible to the hackers with ease.

The native apps come with a vulnerable source code. While this may not seem like a concern, your app needs to be completely secure, if you want to avoid hacking and entry to the data. It is important to secure your app’s code, and check for any vulnerabilities and errors.

Encrypt the code to start with. Obfuscation and minification are some of the methods commonly used to encrypt the code. You can also add algorithms to the APIs you are adding for encryption.

Coding should be agile, and the security inherent so that the mobile app security is no compromised with updates.

Finally, keep the file size and memory as well as performance in mind when you are planning for the code security.

Secure the Network Connections

The servers, both local and cloud based, should be made secure, if they are going to access the data on your application. Even the APIs accessing these servers could be attacked, if the network is vulnerable.

In order to secure the network connections, here are a few things that you can follow

One of the commonly used processes in order to store the data and documents is containerization.
You can ask the network security specialist to conduct the penetration testing in order to check if the data has been secured correctly or not.
You should encrypt both the database and the connections.

Secure the Device

It is important that you secure the devices in order to keep the app from being hacked and falling prey to the possible vulnerabilities.

You need to have an excellent mobile encryption policy in place. This is even more true, in case you have a BYOD policy at your corporate. Let’s get started with a few tips that should help you with your case.

File level encryption will help you protect the data on all the files. This way the data will need to be intercepted before it is read.
You should ideally design apps such that secure information such as password and other credit card information is not saved on the device directly. In case of iOS, the encrypted data is stored in the keychain.
Key management should be a priority for mobile app security management.
Make sure you can restrict the access of the devices in case of enterprise applications.
Jailbreak technology will help you with ensuring completely secure device

In case of BYOD, the following steps will help you in protecting the devices and ensuring the applications don’t bother you, security wise.

Implement VPN, which will help create a secure connection, and will allow you to know all about the potential hacking in advance.
You should ideally block the unauthorized devices using firewall and prominent antivirus software.
Install remote wipe capabilities, so that in case the device is stolen, the entire data will be wiped out and your sensitive data won’t be stolen.

Secure with a Strong API Strategy

It is important you have a strong API strategy, if you want to secure your app completely, and ensure your data is secure. The reason being API is a strong and important part of the mobile app.

When initiating API strategy, make sure you have the three methods implemented: identification, authentication and authorization. The three steps of installing API to your software should minimize the risks posed by integrating APIs.

Test as Much as Possible

The most important step is testing. Make sure you follow all the testing methods to check the app for its functionality, feature and performance.

Before you launch it to the market, you need to ensure that all the possible tests have been conducted for the application.

Test it for the different environments and possibly for all the devices possible.
Make a checklist of all the tests you need to conduct.
Finally, authorization and authentication tests should be conducted with similar thoroughness.

Summing up

App security is an important consideration for app developers. If your app is not secure enough, then you might not be able to convert the customers or even get a chance to showcase your business app on the store.

You should ideally test the app for all the possible theories and test cases before uploading it.

You should secure the code and the device as well as the network and API before you can plan for the launch.

Finally, you should have a thoroughly defined BYOD and mobile encryption policy to help you keep a check on the vulnerabilities posed by your app.

To help you maintain your app’s security, and launch a successful app to the store, Coruscate has a well-defined strategy and process in place. Partner with us to successfully launch your business app to the store. Get in touch with us via email or phone, and we will help you define the app pre-launch, launch and post- launch strategies and offer you end-to-end mobile app development services.

Note: We do not make clones of any exact application, clone means to us is how better we can execute your app idea with existing app features and experience.

The post Ultimate App Security Checklist During Mobile App Development appeared first on Coruscate Solutions.

Sure Shot App Marketing Strategy: Checklist To Rank Among Top 10 In App Store

Vishal Virani — Mon, 16 Jul 2018 09:00:39 +0000

This blog post will help you to understand the app store algorithm ranking. Launching your app is half-battle won; the other half is all about reaching out to your audiences, improving the app visibility and gaining conversions, in this case improving downloads. For this to happen, you ought to be among the top 10 apps on the App store. A sure shot strategy requires goal definition, which will help plan the roadmap and effective ways to achieve the end goal.

It is important to start your marketing activities before the launch of the app. This will help you get a decent user base, even before the app is on the app store, thus allowing you to inch in on the popularity you have achieved.

Here we will take you through the pre-launch and launch marketing strategy checklist that ought to give your app the reach it needs.

Pre-Launch Marketing Checklist

Landing Page: You should have a landing page for the app you are about to release. The landing page should generate curiosity and help the user learn more about the app. The landing page is also your first connection with the prospects. People will sign up, if their interest is piqued, to know about the app as soon as it arrives on the App store.

Keep the design as clean and crisp as possible, in order to minimize the distractions. Allow the prospects to share the app with others. The page should be optimized, as it would receive visits from across various devices.

Test the Application: Simultaneously, make sure you are testing the app according to the user behavior and app usage preferences depicted by the user.
It is important that you upload a bug-free and user-friendly app to the Apple store. Anything that is not optimized or cleared of bugs and errors will not get a good response from the App store.

It is important that your app buttons and layouts are not distorted
The user interface should be intuitive and easy to learn and use
The navigation should take care of the movement from and to a particular screen
Make sure there are no design dead-ends in your app
App loading should be tested for concurrent usage

» App Store Optimization: The app should be optimized in line with the guidelines listed out by the App Store. It is important to have the right keywords, headline and the proper screens uploaded with your app. This will enable an app store to clear it for usage.

» Go Social: It is important at this hour to establish a thorough social presence for your application. Make sure you are on all the relevant social media sites and have evoked a response from the prospects. You can even create a blog, and update it with information related to your release. You need to play on the interest of the prospect, and ensure you get a good consumer base to start with.

» Prepare for Promotions: Promotions are very important if you want to gain traction. That’s why you need to start creating banners for the interstitial ads. This will help you target your audience better. You will need to use ad services to boost your app’s promotions. This will help with cross-promotions. Cross promotions will help you gain enough traction.

» Press Release: Prepare the app’s launch for the press view too. You will need to work on a press release that will help you win enough conversions to boost your app’s conversion rate. The more publicity you can cash in on, the better your online presence would be.

» Press Kit Preparation: The press kit is always a good way to pique the interest of the journalists, and allows you a good headline. It will also give a visual impact to what you are claiming. The following things should be part of the press kit you are planning to release with the press release

Images for marketing and promotions
Screenshots of the app UI
Well suited icon, using standardized dimensions
The team picture along with pictures of the top management

Group Your Reviewers: You should have your eyes on the people whose reviews will matter to the target audience. Get some influencers on board for the best results. If you have a paid app, release it to the select few to allow them to use and review. The best reviewers come in the form of friends and family or closely known people. You can easily get them to review the app, and you know they won’t lie.

Email Marketing: If you want to reach out to people who are in your subscriber list, through the landing page by adding a call to action, make sure you send them an email about what to expect. You can even mail them a day or two before the launch, to make sure they reach the store to install the app.

Localize the App: Before launching it to the app store, make sure you have localized the app in order to give it more traction more potential users/potential customers will download the app from google play or from iTunes.

Launch Day Marketing efforts/Checklist

Promotions Everywhere: You will need to heighten your promotions at this point. Have a video made right before the launch, and post the video on all social networking sites. Leverage your audience on YouTube at this point. You will need to notify everyone that the app is live. Make sure you have notified the media that the app is live so that they can convert the news and make everyone in the audience known to the fact. Turn on all the cross-promotions you have created.
Test App Links: When you are launching the app, make sure you check the app links you are posting before you do it so that the launch day does not become a fiasco.
Submit Press Release: This is the day when you submit the press release you have worked upon. Connect with media contacts to work on promoting the app launch activity.
Add to Email Signature: The app link should be part of the email signature so that you can spread the word via email too.
Tie-up with Bloggers: To get more attention, you might want to tie-up with the top bloggers, who can give your app some weightage and will win over the conversions.
Influencers: Reach out to the influencers in your network and make sure they can spread the word across the land about the launch of your app.

Summing up

Post-launch, you will need to continue promoting your product, not as heavy as during the launch phase. You will need to make sure you mention the audience about the updates that you are planning in the application. Keep the audience on Instagram, Twitter and Facebook updated with the latest on your app. Don’t forget to respond to the customer’s emails, as that will boost your efforts towards conversions. Use analytics to keep a check on the performance metrics of the application, and know how to improve it further.

If you want end-to-end services for your mobile app development, starting with idea validation to actual deployment and marketing strategies, connect with us. Our team will respond to your needs immediately.

Note: We do not make clones of any exact application, clone means to us is how better we can execute your app idea with existing app features and experience.

The post Sure Shot App Marketing Strategy: Checklist To Rank Among Top 10 In App Store appeared first on Coruscate Solutions.