In this blog, I will explain why E-commerce startup is more likely to be successful? What are the top E-commerce startups? and Why do you need an E-commerce app for your business?

Why E-commerce startup is more successful?

The Internet offers amazing activities to be done right from your comfort zone. But what people love most on the web is shopping. In 1994, Jeff Benoz understood the possible market scope of E-commerce business and started one of the first few  E-commerce companies named Amazon. During the initial days, the company struggled a lot. Later, as the popularity of the internet increased, Amazon attracted more and more buyers. As time passed, more and more E-commerce companies were launched in the market. According to a survey done in the year of 2017, there are around  245000 E-commerce companies for people to shop everything right from electronic gadgets to daily needs. In the USA only, E-commerce companies did a booming sale of $394 Billion in 2016. Now think, how broad the market is for these much of companies to fit in? Apart from the market, We will see each of the factors which are making E-commerce business so successful.

1. Avoid Risky Innovation

“The more you try, the more you fail.”, is a saying that goes for the startup market. Meaning of that saying is if you try to come up with so unique idea then there are greater chances that you are going to fail. Because with so many startups, the market becomes more fragile and less flexible. Any innovation which is complex for the user to understand has the chances of getting rejected at the user’s end. E-commerce startups which have become so popular today have followed a single structure which is very easy for the user to use. As an E-commerce company, you just need to list the products of your company on the website or on the E-commerce app for your users to allow them to browse and select the items of their choice. During the initial phase, try to avoid bringing in risky innovations. The only thing you need to be concerned about the most is the category of items that you decide to sell online.

2. Best in class Business Model  

Unlike any other startup business, the business model of E-commerce startup is something which is making it the most successful type of startup. Being an E-commerce company, it does have a lot of business model options to create revenue. Business models like B2B, B2C, C2C, and C2B are best in the class business models. Additionally, an E-commerce business is so functionally defined, that an E-commerce startup company can use more than 1 business models at the same time. In fact, most of the E-commerce companies are using it. Taking an example of one of the biggest E-commerce company named wish, which follows the main two business model B2C and C2C to generate more revenue.

3. More public Awareness

As we discussed earlier, people are familiar and well-acquainted with the concept of E-commerce. Data coming out from official US government report depicted that  53% of global internet users did online shopping worth $1 billion in the year 2016., and according to DDB worldwide, 40% of US males said that they would prefer to buy everything online. So, in order to make your startup stand out, you need to go online and reach your target audience. You will automatically start making money if the buyer likes your online listed product and its price.

4. Light, feature packed and low-priced E-commerce app development opportunities

Having a mobile app for every sort of business has become a priority nowadays. And because of the innovations and new technologies, building a mobile app is an easy task. There are a lot of mobile app development companies available who can help you to build a light, fast responsive, features packed and low priced E-commerce app. Apart from this, there is a parcel of marketing tool out there -over 3,500 types of it, to help your business to get visibility on the Internet.

Top E-commerce startup success story

1. Bonobos

» Initial Impression:

Bonobos is one of the most popular startups in America. It is giving an E-commerce solution to those people who want to buy men’s suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories online. Bonobos company was founded in 2007 by two students of Stanford Business School student named Andy Dunn and Brian Spaly.

» History of Bonobos and its funding details

After completing education, one of its founder Andy got a job offer. But instead of accepting that job, Andy decided to start a business. Andy invited Spaly, who was selling new pants in a car trunk. They started selling pants to people. During the first few months of their business, they sold around 500 pairs of pants. Soon, they started raising money for their business from their older classmates and raised $750K at a first shot.

After one year of offline selling, they decided to make it huge on the platform So, they started a website. It was a hit. They generated$100000 revenue in the first year. Over the year, it became more popular and in June 2009, it again raised $3 million from angel investors. After just six months of the funding, it again raised $4 million. In December 2010, its total funding reached  $24 Million. Soon, they opened a retail shop and launched an e-commerce application for their business. In June 2017, Walmart acquired Bonobos for $310 million.

2. Warby Parker  

» Initial impression

Warby Parker is the New York-based online retailers, selling prescriptions glasses and sunglasses. They are selling most of their product through the website, but they also get a great number of buyers from the mobile application and offline stores.

» History of Warby Parker and its funding details

Warby Parker was founded in 2010 by four former students of the University of Pennsylvania. The official corporate name of the Warby Parker is JAND inc. Warby Parker is their trading name. The first fund they got was from the university itself and the amount was $2500. In May 2011 they raised proper funding which was amounted to $2.5 million. Slowly, because of the good business policies, the company saw a great magnification. In September 2011, they raised $12.5 Million and in fall 2012, they raised $37 Million. As of in April 2015, the market value of the Warby Parker is $2.5 billion.

» Business model

Most sell of the company is coming through the web. So they want to give an experience like offline shopping while users are shopping online. They introduced “home-try-program” which lets the user to choose five frames and the user can try those five frames for five days at their home. They have also implemented a 3D view option in their application and website which lets the user try hundreds of frames virtually.  

After knowing the success story of a few E-commerce giants, if you are triggered to join the e-commerce business too? If yes, you must go for having your own e-commerce app.

Why you need an E-commerce app for your business?

1. User’s Demand

If you think from the user’s point of view, having an e-commerce app has many benefits. you will find out what are the benefits user will get if he shops from the app. A mobile app is very handy and it is very easy to use. While offline shopping needs a lot of time and efforts, mobile apps offer the shopping experience just at your customer’s fingertips. In fact, 78 % of users have claimed that they would like to use a mobile app over the web and offline shopping.

2. User Interface

A user spends too much time on the shopping platform. Like the physical shop, you must keep your online shop clean too. So, clean and easy UI is the key to more business through online. But the good news is, we are living in the era of mobile app development where with the use of different API’s, creating a smooth, simple and feature packed application become a piece of cake. Mobile app development companies like Coruscate solution are expert in developing more user-friendly apps which don’t disappoint the users and get you excellent reviews.

3. User’s loyalty

As an owner of the retail shop, you need your users to be loyal to your shop. To gain your user’s loyalty, you offer them with various schemes. But in order to keep the user updated with the new offers and schemes, you need a smart app through which you can notify your users regarding the offers coming up.

4. Analysis tool

By using E-commerce mobile app solution for your business, you will get to know statistic of your business at a single click. E-commerce mobile app development includes some of the very useful analysis tools.  By using them, you can know how your business is working and what are the steps you need to take to maintain the business process.

E-commerce app development cost and why to choose Coruscate solution for your next E-commerce mobile app development project?

Cost of E-commerce development depends upon the features that you want to add in the app. You can connect with us to discuss the features that you wish to add in your app. Our business analyst along with a member of the research team will answer your queries and suggest some unique features to add while building your e-commerce application. For a free demo, please get in touch by filling the contact us form.

The post Create an E-commerce app for your startup business and bring it under the most successful startup type category appeared first on Coruscate Solutions.

Mobile apps intend to further the convenience that users are getting used to with time.

62% of the total smartphone users have made at least one purchase online via mobile devices. A total of 73% increase in the company sales has been realized as a result of predictive analytics.

Looking at this, you will see that there is a growing need for mobile ecommerce, not just for convenience but also for the profits and visibility it offers. The changing consumer dynamics and business scenario calls for a change in the way you attract customers and offer them your products and services.

Having set the need for ecommerce app, we will take you through the benefits of having ecommerce app, and must have features, while developing an ecommerce app.

Why eCommerce App?

With the increase in the number of people preferring having a mobile app for their ecommerce business, along with a Magento-based store, there is a need to understand the benefits these apps carry for the users.

• The app improves the user engagement as it allows the user to get in touch with you immediately. The customers can interact and get their queries solved almost instantly with the mobile solutions. Searching is made easy with the audio search feature that comes with the mobile apps, making it interactive. You can also use the GPS feature to look for the location of the product, in case the app points towards a local store.
• The mobile app leads to fewer cart abandonments and greater profits for the business. The main reason for cart abandonments with websites was the long process involved, and the complex navigation. By the time the user reached the checkout page, they would be bored of completing the process. The frustration of checking out is reduced in case of ecommerce apps. With single page checkouts and easier methods, the users can easily buy their products.
• The average value of order is higher with the mobile apps, as the order processing and checking on the orders is easier and possible on the go. The various secure payment options are integrated with the ecommerce mobile app, making it easier for the user to complete the purchase. As a result of different push notifications and clearly engaging interface, users prefer buying more via apps than any other mode.
• The visibility and reach is higher with a mobile app. You can easily reach out to more people with social media marketing. With the engagement levels and easy checkout processes, the one time visits convert higher with the mobile app solutions. As a result, businesses identify higher conversions with mobile apps, and enjoy more profits as a result.
• Finally, you can personalize better and customize the products to meet the individual requirements via ecommerce app solutions.

eCommerce Trends 2018

1. You need to improve the delivery logistics and ensure timely delivery of the products to the end consumers. With different locations and various sellers added to the list, you need to make sure your delivery time is up to the mark.
2. AI is the way to go for your ecommerce app solution. With enhanced AI-based apps and integration of machine learning, you are definitely rooting for a more engaging conversation between the app and the users, and you will be enjoying better buying culture outside the store.
3. Facebook to handle payments is an excellent way of allowing social media integration for your business app. With Facebook, the engagement is enhanced, and you will be able to deliver better results.
4. AR and VR will benefit the retail industry if you adopt them into your eCommerce app solutions. The 3D videos of the products you are planning to buy and an insight into how they will appear in real is offered by the AR integration. VR will allow you to try the products, and get a first-hand feel, similar to that in the store. This will help you buy the products with ease. Businesses will profit with this integration, as the conversions will be higher as a result.
5. You will need to integrate the safe and secure payment gateways to your mobile app for faster and better checkout processes. You will need to integrate all wallets that are essential to the user and help them with purchasing the products.
6. Integrating assistants to your mobile app is a must in the present times. People prefer voice search and other assistant related activities to the regular search methods. You will see more engagement and increase in loyalty with this integration.

Must-have Features for eCommerce App

• Social Sign-in: Getting your users to register to your mobile app is the biggest job for you. If you have a long form for registration, and ask the users to type in the data, chances are you will fail to increase your user base. The best way to perform this task is to integrate social sign in options and include a short registration form, and allow the users to choose from either method.
• Navigation Made Easy: It is important for the users to move along the app to the categories of their choice with ease. You need to have a navigation that follows the golden rules in order to enhance the user’s experience on your app.
• Bookmarking Options: You need to allow people to bookmark the products they are interested in. This will help them keep an eye out for these products during sales, and will allow them to buy the products at a later stage when they have the money for it. This way they won’t have to go searching for the product again, when they are finally buying it.
• Secure Payment Options: You should have a number of payment methods integrated into your mobile app for the maximum conversion. You should make sure you have secured all the gateways so that people can buy without worrying about compromising on their card details.
• One-step Checkout: It is important that the mobile checkout process is easy and one-step in order to increase the conversions. Make sure you allow the users to add their addresses and other details in one step, and seek for minimum information. This will allow them to checkout and process their purchase with ease.

Summing up

Having an eCommerce app will benefit your business massively. It will increase the engagement levels and improve your conversion rate. It will go one step beyond the traditional stores in terms of brand loyalty owing to the convenience they offer and the steps they are taking to increase the user experience.

If you are planning to develop an eCommerce app for your business, connect with us at Coruscate to partner for your technology needs. We will help you with end-to-end development services, and extend maintenance capabilities as well. We take pride in the expertise of the team, and the support we extend 24/5. Want to partner with us for your new idea, then email us or call us. Our team will get back to you within 24 hours.

Note: We do not make clones of any exact application, clone means to us is how better we can execute your app idea with existing app features and experience.

The post Does Your Store Need an eCommerce App? Here’s a Complete Guide into eCommerce Mobile App Development with Latest Trends and Tips appeared first on Coruscate Solutions.