At this point in time, the regional-market focused, Ola India has recently gained the license to operate in London. The first time the company entered the UK markets was in 2018 when it expanded to cities like South Wales, West Midlands and other places within the country. Now, the company has gained a license to operate in one of the biggest markets and will begin operations starting September this year. 

Ola’s Big Business Plans 2019 : Taxi entrepreneur must read

 
London happens to be a major addition to the company’s big plans for going international. One of the main reasons being the strict custodian and regulator of the traffic in this zone, Transport for London has actually issued the license to the company to operate in this market. The second reason why it is an interesting addition is the market size. The huge market and their need for another cab sharing facility will improve Ola’s business and the brand’s image in international markets.

Ola has received the license just when Bolt shut its taxi services in London, and Uber fell into a legal soup. Ola recently received a funding of $4Bn from investors. The current count of Ola’s customer has reached 45Mn.
The big business plans for Ola is to roll out standardized services which are similar to that rolled out in the UK markets.

Ola is dominating the international markets with its business strategy of customizing the cab services to meet the unique demands of the local markets. The Indian origin company was clear about going local, which is why it has such a humungous demand in all the markets it exists.
 

Why Ola is successful ? The Business Strategy Ola Adopted

One of the most important reasons why a company gets a major increase in the conversions is the business strategy it adopts. Ola has adopted a pull strategy which is all about winning customers and getting them to be more aware of what they are paying for.

• They started connecting with corporates as this is the untapped market and one that calls for maximum ride-sharing services. The offices are looking at ride-sharing services for pick-up and drop facilities they wish to provide their customers
• Every time they start a new service or enter a new market, the company checks the app analytics to see how they are performing and monitor the various aspects of the services they provide. This is so that they can improve the services or check on what needs to be done in that segment

Ola has a business model similar to Uber, wherein they have an app based aggregation services for the ride-sharing market
 

Features you must incorporate in your Ola-clone app or Ola like taxi booking app

 
If you want to tread the path that Ola has set for you and go local with your ride-sharing idea, then you might want to differentiate the app idea a bit to get more customers. However, to win over the conversions and make sure the app learning is less, you ought to introduce features that are pretty common with such apps, and a hit with the customers.
 

Here are a few features that you simply cannot ignore in your Ola-clone app

 
► Ease the registrations: Remember, nobody likes a huge signup form, especially if they are being promised convenience at the end of it. As a result, you ought to introduce easy ways for the customer to sign up with your application. The best way to register is by using social media. Introduce the social sign-up, so that you get the necessary profile details, and they don’t have to go through a major sign up hassle.

► Offer multiple payments: Payment is critical for both the passenger and the driver in the Ola clone app. If you want to make lives easy, then you ought to have multiple payment modes available. The rider or the driver may not prefer a particular payment method, which is why you ought to have multiple modes of payment made available in your app

► Notify them in real-time: Push notifications and alerts are essential parts of your mobile app. If you want the rider or the driver to know about a particular ride, the distance covered, how close they are, whether the ride was cancelled etc. then you ought to have real-time alerts as part of the application. The push notifications will also give you a complete detail into the passenger or the driver details

► Calculate before the ride: There are times when the person taking the ride and wants to know an estimate of the fare they would be charged for the ride. That’s why you, as the taxi booking app development company, should have a fare calculator as part of the application. It makes life easy for the driver and the rider

In-app chats: You should have chat as part of the application as it makes the life of the driver and rider easy. How? Well, in case they are stuck with directions or want to know about the rider’s exact location, then you need to have the chat facility. You can even use the chat facility to connect with the support team.
 

Summing up

 
Ola’s movement up the ladder can be easily seen in the way it is acquiring more markets and spreading its wing. The biggest win for the company is entering the London markets with their cab sharing service.

If you are planning on getting an ola-clone for your business, then you should not only identify the gap that you can close with the clone app but also introduce standard features that reduce the learning curve for the application.
Coruscate solutions have been offering iOS and Android taxi booking app development services for unique propositions and highly defined business ideas. We define the plan and strategy to improve your business app development process while ensuring quick and easy solutions for the app idea.

Request for quick taxi booking app demo from our expert :

The post Ola Makes it Big Internationally with Taxi License in London. Get your Own Ola-Clone to Hit Ride Sharing Market appeared first on Coruscate Solutions.

Everything about Ola

 
OLA is a transportation network company of Indian origin. It was founded in December 2011 as an online cab aggregator in Mumbai by Bhavish Aggarwal and Ankit Bhati. It is now based in Bengaluru. In March 2014, Ola acquired Bengaluru based taxi service Taxi For Sure for approximately $200 million. In June 2015, Ola users were given access to the on-demand cabs through the Ola app.

Ola Play, which was launched in 2016 became the world’s first connected car platform for ride-sharing. It was an innovative approach to revolutionize commuting experiences across the globe.

In the year 2017, Ola also acquired a food tech company called Foodpanda to get into the food delivery business. Later, in 2018, Ola also took over Ridlr which was formerly called Traffline. It is a public transport ticketing app. The scooter rent startup Vogo was funded by Ola in which Ola invested $100 million.

In March 2019, Ola raised a funding of $56 million from Tiger Global and Matrix India. It has also raised $300 million more in the same month from Hyundai and Kia. Ola’s business is said to be valued at $5.7 million.

Ola has expanded its network on a large scale and has more than 10,00,000 vehicles in around 110 cities. It is slowly expanding its market in Australia, New Zealand, and the UK.

Ola is trying to get its unique expertise in solving urban mobility challenges to New Zealand at reasonable prices. The rides are designed to help you save more even when you get high-quality rides.

Ola ranked 3rd in the Top ride-sharing apps downloaded across the world in the year 2018.

» Ola Services

Ola has an option for fulfilling each of your needs. Basically, Ola has three types of car rides to offer. The city taxis, inter-city cabs, and local cabs at hourly packages.

» City Taxi

The city taxi option in the ola app provides you a comfortable travel option for your everyday needs. These city taxis are available 24/7 and can be booked in a fraction of a second. They provide a wide range of options and even support carpooling with Ola share to contribute towards the environment.

» Outstation taxis

The outstation taxis are able to take you out of town with affordable prices. The users are able to choose from a wide range of AC cabs available for their one-way ride. The rides are available across India and have around 500 routes.

» Ola Rentals

In this category, the cars are available at the user’s disposal for a one-day long office meeting or a shopping trip. They are available for 1 to 12 hours on rent.

What is special in Ola that you can use while developing Ola clone app?

 
» Affordable cabs for every pocket

The ola cabs provide all types of cabs right from SUV to Sedans. They also provide cars for special occasions at reasonable rates.

» Ola Select

The app lets you ride a Prime Sedan at small fares without you having to wait for a single moment. The prices for booking these cabs are pocket-friendly too.

» Secure and safer rides

Ola cab drivers are properly verified for the security of passengers. The live tracking and the emergency alert button ensures that each passenger experiences an absolutely safe trip.

» Entertainment

The passengers can play music, watch videos and enjoy using Ola Play. The wifi in Ola cabs allows you to stay connected even if you are traveling through poor network area.

» Share

Ola share has the lowest fares for one to travel. If a user wants to travel faster the Ola cabs also provide Share Express for some fixed routes. The passengers can choose their rides and travel hassle-free.

» Cashless rides

Ola money wallet within the app is easy to recharge and allows you to go cashless. The users can simply add their credit/debit cards and pay easily.

Like Uber, Ola also has launched its services for corporate travel. The company can manage your corporate travel on the tap of a button.

1. You just need to sign up for your company to allow Ola to handle the rides for your employees.
2. Add your employee on the dashboard.
3. Your employee can book their own cabs through their own Ola cabs app.
4. The ride payment is done automatically from the Ola corporate ride balance.
5. You can track all the expenses and can download the invoices any time you feel necessary.
6. Using Ola corporate helps you in saving 60% on your corporate rides.
7. You can even have a hassle-free booking and better control over the rides.
8. Ola corporate allows you to provide your employees with a safe, hassle-free and convenient mode of travel.
9. You can even opt for the white paper solution to get Ola as your travel management partner.

» A few popular travel options available on the Ola app are:

1. Auto: Auto at your doorstep without having to bargain at the cheapest rates.
2. Share: 2 seats booking available to share AC cars with others traveling on the same route at 50% lesser rates.
3. Share Express: Save time & money and avoid deviations.
4. Micro: Cheapest AC taxi in town starting at just Rs. 6/km
5. Mini: Travel in comfortable AC cars at affordable rates.
6. Prime Sedan: Top sedans with free Wi-Fi
7. Prime Play: Top-rated Sedans with free in-cab entertainment.
8. Prime SUV: Spacious SUVs with more seats, free Wi-Fi with the best driversavailable.
9. LUX: Travel in top-of-the-line luxury cars.
10. Newest update: The payments can also be made using UPI ID in India.

Is building an Ola like app or Ola Clone app really a good idea for your business?

 
The technology has brought a huge change in the means of transportation and the way people think about travel. Having a taxi booking app can really make you reach thousands of people in one go.

Though there is a tough competition in the taxi business, the scope of building an Ola-like app is really huge. The only thing that you need to make sure is that you offer something new and out of the box that people have never experienced before. Your taxi app must stand out from the sea of Uber-like apps available on the app store.

At Coruscate, we have developed more than 500 on-demand apps out of which 200+ were designed for on-demand taxi booking apps. We have a record of absolute success in all our deliveries until today. Our research team works hard each day to find out the new features that can be introduced in the on-demand taxi app which would make it unique.

If you wish to build a taxi app like Ola, you can connect with us for a free demo and consultation. With our latest technology and innovative idea, we can make your taxi app rank in the top 10 apps available and take your business to the next level of success.

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