There are many online grocery delivery apps coming up each day like Shipit, Instacart, Bigbasket, Grofers, Amazon Prime, Peapod, etc which definitely eliminate your weekly trip to the grocery store.

Grocery apps are actually divided into two categories. Hiring apps like Instacart or Shipit actually mean that you are hiring someone to go and fetch the groceries for you. However, online grocery delivery apps like Peapod are like the virtual grocery store for one to shop. They have their own inventories and you get the experience of visiting the store for getting your groceries right from the comfort of your home.

Well, whichever category of online grocery delivery people prefer, the digitalization and apps have made it possible for people to spend less time at the store and more time on other productive and priority things.

Let’s discuss in detail about an online grocery delivery app called HappyFresh which has recently raised $20 million for its online grocery service in Southeast Asia. We will check out in details what has made the HappFresh app stand out and what is the secret of its success.

HappyFresh App:

HappyFresh is the leading company which focuses on last-mile logistics and on-demand delivery company. It was founded in the year 2014. The HappyFresh app enables its consumers to shop in their favorite grocery retailers right through the mobile screens. The company is led by Markus Bihler. Its headquarters are in Jakarta, Indonesia. HappyFresh works at various locations in Southeast Asia like Malaysia, Thailand, Taiwan, Philippines and more.

Here is a list of top ranking apps in Indonesia in the Appstore under the Food and drink category where we can find the HappyFresh app ranks 11th.

3 reasons for the success of HappyFresh app: You should keep in mind to develop grocery delivery apps

Shopping is an integral part of our lives. Going out every now and then for the daily essential needs like spices, shampoo, handwash, bathing soaps, kitchen napkins, etc is troublesome in this fast-paced world. HappyFresh is disrupting the grocery space with its amazing strategy and planning. Here is how:

1:  The regional teams of HappyFresh focused on the expansion of the company.

The HappyFresh team believed in the division of labor and focused mainly on the expansion of the market. Their strategy for the regional team to focus on the expansion. The other problems like user support and solving the technical issues for the users were left for the research and development team sitting in the headquarters of the startup.

This strategy played a great role for the regional teams as they were able to focus more on marketing and educating the customers. Due to this strategy, the teams remained small but worked efficiently. It also saved the labor costs for the company but in turn, increased the business for the company.

2: Following the asset-light model to facilitate the growth

An asset-light business model is nothing but a business model for the organization where the company keeps a few assets but has major operations. The efficiency in business comes by focusing on the equity investment on the organization’s expertise to achieve the best result.

This strategy was followed by HappyFresh startup to become one of the well-known asset light company. The company cuts the budget on assets so that the regional team can work on providing various schemes and discounts to lure the customers in order to expand the business and organize more marketing campaigns to bring in more and more the first-time users.

Apart from that, the company has also started to make itself stand out by introducing a HappyFresh academy that teaches the buyers the art of selecting fresh food and fresh fruits. HappyFresh has partnered with premium supermarkets which are popular among their customers.

3: One hour delivery making the grocery shopping easy even when there is no time to wait.

There are times when you invite some guest and then realize that your pantry is out of some of the items that you need while cooking. Or just the thought of carrying the heavy bags of rice and flours from the supermarket to your home can make you start sweating.

HappyFresh has introduced a one-hour online grocery delivery service to solve these problems for their customers. This has made the supermarkets situated far away reachable to the customers and they are also offered an attractive discount if they shop more often. All in all, the deals with HappyFresh are customer-friendly and have played an important role in its growth.

The other important strategies followed by HappyFresh were targeting the niche market with high-spending power, thus avoiding the reasons for failure. HappyFresh charges a delivery fee and plays the middleman between the customer and the supermarkets but they make the amount to be paid much lesser than physically going to the supermarket. Another important thing that has helped the growth is a collaboration with the competitors. HappyFresh could reclaim the new market even with the existence of numerous grocery players who enjoyed the first-mover’s advantage by joining hands with them and growing together. So, HappyFresh was benefited by the competitors market access and could reach a lot more customers that it might have not achieved as a newbie.

If we sum up the above strategies, we can derive that the strategies of HappyFresh are worth considering if you are looking forward to entering the niche of grocery delivery apps.

Now, thinking about the cost and features of online grocery delivery app, precisely, that depends on the category of your grocery app and the features you wish to include. However, you can connect with us for a free demo and further discussion regarding the online grocery app development.

We have experience in delivering more than 10000+ such on-demand apps and we can help you to make an extraordinary app which can attract and increase the number of your customers and make your online grocery delivery app successful. Get in touch with us for the innovative approach for grocery selling through mobile app development.

The post 3 strategies which make HappyFresh different and successful among other online grocery delivery apps appeared first on Coruscate Solutions.

Recently, Grubmarket, an online grocery delivery platform, raised $32Mn from investors. You can also learn the important lessons for the grocery business that you will be required to incorporate. Grubmarket wants to grow and expand its business, away from the home market. They plan to take their business to New York and New Jersey, this October.

Let’s get onto some insights about Grubmarket. The platform was launched in 2014 by Mike Xu, and is based out of San Francisco Bay Area. It is not just a delivery service app, but also a platform for the farmers and food markets.

It is one of the biggest mushroom suppliers in the Bay Area. They are working constantly on improving the grocery on-demand market and improving the lifestyle and comfort for the consumers.

With Grubmarket out in the open, a lot of players in the grocery delivery service business are starting to reinvent themselves. Amazon Pantry is one among them. The Amazon pantry is nothing but an Amazon prime grocery store. AmazonFresh is a service that delivers groceries at the customer’s door and also arranges pick up from the retailer store. AmazonFresh is a favorite local store in cities like Boston, Baltimore, Dallas, Chicago, New York City, London, parts of California and New Jersey, and more.

If you are planning to start your own grocery delivery app, then there are important lessons from Grubmarket that you need to incorporate.

A Business Model that is Far-Reaching

The business model is very important when you set out to develop an unconventional app. It is the model that will help you identify your consumers, and retain them. Grubmarket has understood this aspect and has defined its business model, ensuring it not only helps the consumers but also the sellers and the farmers.

Let’s start with consumers. When you are planning a platform for the consumers, you need to understand what they are looking for, and how they consume the products. In the case of groceries, most of the consumers of today are looking at organic and healthy supplies.

Grubmarket has understood this need clearly and has included supplies that are organic and healthy. They allow the fresh produce from the farmers or the markets to reach the consumers, thus ensuring a win-win situation for the two of them.

With this business model, the perishable goods reach the consumers well in time, and the farmers get a good incentive from their sell. The sellers here tend to sell the produce at a cheaper rate compared to real markets, without compromising on the earning of the farmer.

Grubmarket has also hosted the B2B marketplace, where they connect with schools, restaurants, and other businesses to sell their produce directly. This way they have a better reach, and the restaurants, as well as other business consumers, can reduce the overhead costs.

The business model for the grocery delivery apps should take care of the needs of all players, and offers every single one of the convenience. This is all done without compromising on the reach.

The Pricing Structure

When we say pricing, it is important that you have a very competitive pricing structure on-board, in order to steer your way ahead of the others. Grubmarket has adopted very competitive pricing, which helps them succeed. You are able to buy the produces at a price 50% less than the other grocery delivery apps.

Yes, you can all get into this price bracket. However, the most valuable lesson comes in the form of quality. The platform delivers the goods at a good price without compromising on the quality of the produce.

They cut the prices of the grocery items in order to ensure faster and better delivery. The pricing structure and one that is in line with the others will help you steer ahead. It is also important to maintain the quality of the product while you are defining the pricing structure.

Faster Adoption of Technology

In order to make their deliveries better and faster, they have taken over the evolving approach, and have also adopted some of the major emerging technologies known.

They have developed apps to manage the logistics of the produce, starting from the produce to the markets, and then the consumer’s home. They have adopted AI to help forecast the quantity of fruits and vegetables that might be sold in a particular year.

They have also invented the Farmbox, which allows the users to collect points, only to spend them in the farmer’s market. They are also exploring opportunities to use Blockchain in their mobile app for grocery shopping.

Another lesson that you can learn from them is the way they cater to the high-income group from day one. They know their audience well and cater to items that will be purchased by them.

Apart from technology and approach, the platform is able to adapt itself to the fast-changing and ever-evolving grocery segment, thus reinventing itself to suit the needs.

Summing up

The growth in the online food delivery app segment is remarkable, and the segment is slowly advancing with the adoption of technology. You will need to make sure you evolve with the needs posed by the market and offer a structure that is reliable and convenient to the users. The app development cost depends entirely on the features you want and the phases you want to divide the development into.

Coruscate has been successfully catering to the mobile app development needs posed by businesses for both iOS and Android. With our expertise in technology and rearing energies, we help businesses grow profitable with their app solutions.

Note: We do not make clones of any exact application, clone means to us is how better we can execute your app idea with existing app features and experience.

The post 3 Lessons From Grubmarket To Build Your Next Disruptive Online Grocery Delivery App appeared first on Coruscate Solutions.