But at the same time, the mobile industry has seen new businesses come in to try their luck and leave empty handed as they fail miserably. The sad truth is that this scenario is quite common and occurs frequently. An enormous difficulty for any app based start-up is to search for the constant and comfortable focus among the various highs and low. They all want to find things that they need to avoid after app launch.

When they start, they experience great happiness as they witness hundreds of installs instantly. They think that they have exercised all the factors that make apps successful. But right when they start to feel relaxed, they are hit with a tragedy that those were the only installs that they had and there are no more happening anymore.

Building up a business takes time. But you should make sure that your startup doesn’t end up with the same fate. You need to know the challenges that you can expect to face after you launch your app. If you are aware of the challenges, it becomes easier to design the strategies that can help you to tackle problems after your app is launched.

This blog is to make you aware of the challenges that you can face as a start-up after your app is launched.

Here are some challenges that can help you to plan your post-launch strategies:

Setting Yourself in a Crowded Market

It does not matter how absolutely wondrous your app idea is. But there is a very tiniest possibility that the app idea you have is actually the one that the world has not seen before. And if in case your idea is the one which the market has never seen, you can only expect it to become common within a matter of time.

And for a startup that has low resources, it is always a better idea to avoid such things while they are still establishing themselves in a highly competitive market. The most frightening part of it all is that the chance of an inexperienced person getting lost in the crowd is still common even if follow the unwritten app ideation declaration that the app should be developed only after understanding the user’s needs, the specific buyer character, and other such factors.

Getting a Team Together

It happens most of the times that the team you are associated with in order to develop your mobile app gets left behind once your project is complete. So, you need to create a team that you have left behind. You need to employ the right people with essential experience so that your mobile app keeps growing. It may happen that you need to give out more funds in order to employ those right people and if you don’t have them, you might end up being without a team. So, make sure this is given a proper thought for your post app launch.

Scalability

Well, scalability is never to be considered or confused with growth. Many startups fail to understand this concept and believe that scalability, like growth, is growing the business, observing a time when the revenue inflows are on an all-time high and other such ideas.

In reality, there is a very thin but striking line of differentiation between scalability and growth. In case of growth, you know you have to acquire expenses in order to reach the next level. But scalability means that you will have to work on growing your business while the charges are kept very low and consistent. You need to consider that if scale your business too soon or too late, there will be losses and if you scale at the right time but in the wrong area, you will face failure.

Marketing

While thinking about marketing the app, there are a lot of things you have to decide from the right platform or the cost-effective platform, less expense or a wider reach and the list of your conflicts goes on. However, to successfully market an app, you need to make a proper strategy as there are a number of brilliant app ideas like yours in the market and they will keep growing each day. In fact, the more the platforms coming up to reveal your brand to the world, the greater are your chances to get sidelined.

Fundings, Frequent market changes, and Constant updates

Money is never eternal, you are going to run out of the money one day. In fact, more than half of your money will be drained out looking for the best marketing strategies only. So, you need to make a backup plan and find investors in order to keep your app going.

The technical trends in the market keep changing frequently. Every time you feel that you are offering something unique, the next moment, it becomes common. You need to race to be in the competition with the latest technological trends.

Launching an app is not difficult. Providing the updates for the launched one is harder. There is always something that needs to be added or removed to improve your app. And you need to associate yourself with an expert who can help you in this never-ending process.

Maintaining your app is not possible without having a proper team and without maintenance the app is short-lived. Thus you have to look for a strategy that will help you with the app maintenance and updates.

How can we help you to overcome these challenges:

There are four types of apps that are the main focus of each start-up these days.

• E-scooter app development
• Taxi app development
• On-demand app development
• FinTech app development

 
All the above four categories are known for the generation of huge revenues for the entrepreneurs. However, now that you are aware of the challenges faced after the app launch, you might be interested to know how Coruscate can help you out to devise some excellent strategies to be prepared for such challenges.

The app development carried out at Coruscate is future-packed and scalable. We give you the options to choose from and decide the business model that best suits you to build the apps. We also provide the solution to all your technical problems right from the consultation to the app launch and maintenance too. So, the major challenges from getting a team to maintaining your app are all taken care of by us.

The e-scooter apps, taxi booking apps, Fintech apps and other On-demand apps that we have designed are customizable and powered with the latest IoT technology. These apps are designed keeping in mind the App Store and Play Store guidelines.

We believe scripts are never going to work. Because while developing a new app you need a fresh idea in order to survive in the throat-cutting competition.

When you come to us with a business idea, we provide you with the best possible advice and a unique solution to meet your business demands by overcoming most of the post-launch challenges providing your business the wings to fly in a carefree manner.

The post Challenges that help to devise post-launch strategies for different mobile apps appeared first on Coruscate Solutions.

According to latest updates, 80% of all minutes in mobile markets are spent on apps. By 2020, it is forecasted that mobile apps will be generating around 180 billion of U.S. dollars. Statistics point out, more than 268 billion apps were downloaded in the year 2018.

However, despite of all that, the question arises why some startups fail miserably? An article in Forbes magazine quotes that the percentage of successful mobile apps to be 0.1 percent. The economics of success for a startup seems really difficult to understand.It doesn’t matter even if a scenario seems too promising, startups face many different problems that cause their failure.

We have covered all the answers for you.

Poor planning

Money is always a main problem for every startup. Not enough planning in a proper way leads to failure for most startups. Careful planning according to your budget and needs is required to succeed in your endeavours. Planning is the first step that can decide your future. Assuming the worst case situation in advance and planning things accordingly would help you to think in right direction. You can win only when you have nothing to lose.

Bad app design

First look matters. If your app design is too complicated or visually not enough attractive, there are more chances of failure. The app design should be user-friendly with an easy but attractive interface. A well designed app has a few things in common – ease of access with the proper placement of buttons, simplicity and clear images with high resolution. Though, a good app design is desired, a better presentation helps to promote your app leading to more downloads than ever.

Development mistakes

Major application failures occur because of crucial development mistakes. Surprised? Yes, it is true. Many development teams tend to make wrong moves during the development process. These mistakes cause the downfall of your mobile app during marketing process as well.

A few common development mistakes that wiped out many mobile apps are:

Using more memory: Apps that require a lot of memory space are undesirable for most of the users. Though, following latest mobile trends and providing the features that are in-demand is important. But, at the same time you should make sure your users are not irritated because of the application consuming their whole memory space.

Lack of testing: Thorough testing operations are essential to make sure that no loopholes are left in your mobile app. Make sure it is working properly on every platform and the loading time is not extended. Users do not wish to have an app that does not run properly. With many free and paid apps available on net, handling the A/B testing is easy.

Substandard UX: Error Free app is great but, it doesn’t guarantee app success when it is launched. Keep in mind, a great code always works behind the scenes. The user desires a convenient and fast app. A capturing design is a must have for your app. User experience is what the world needs the most today. Having an interactive UX will make your app provide an engaging and interesting experience to your users.

It is very surprising that many startups do not consider the needs of their users, even when the mobile apps are built for the customers. It is very necessary to consider customer feedback about your mobile apps to increase your revenue. If you consider your recommendations and wishes, they will appreciate your approach. Even if you fail to deliver an update, make sure you make the app more flexible.

Now, you are aware about the main reasons for the startup failure. Make sure you avoid these mistakes and hire a team of professionals like Coruscate for effective development and higher number of downloads for your mobile application.

Choose Well! Choose Coruscate! Get in touch with us through contact form.

The post Why Mobile App Strategy Fails in Business Startups? appeared first on Coruscate Solutions.

Harry is a startup entrepreneur. He wanted to build a mobile app for his business. Being a non-technical person, he was not sure about the technical aspects. He was unaware about the process of the app and how much time it would take to build it. When he came to Coruscate, the only thing he knew was he wanted to launch his own mobile application to upgrade his business and reach a large audience. Coruscate promised him to develop his app at fixed-price and fixed-scope. Today, the app has more than 10000 downloads and he is successful in earning a huge undisclosable amount and has a large client base.

Ethan is a computer engineer. He left his job and started his own company for mobile app development. He knows the in and outs of applications. His only idea is to make it big by developing apps. He invested all of his life savings to work on his idea. He hired other freelancing developers. But, he couldn’t complete the design of the project on time. After the failure, he understood he needs someone who could help him complete the product design and convince the investors to believe in his idea. He partnered with Coruscate for building his app. Coruscate signed a NDA for his idea and designed his app in less than 2 months time. He could successfully convince the investors to believe in his application. After that, within less than a year, Coruscate completed the app for him which helped him earn millions right at the launch.

Stuart has an established enterprise. He already had a mobile app built for his business. With the changing times, he understood that his app was on the verge of becoming outdated. He needed a fresh design for his app to make it more user-friendly and target more customers. His partnership with Coruscate not only led to increase in his customers but gave new horizons to his business.

Wondering how Coruscate helped them generate more revenue?

We followed a simple strategy in all the 3 cases. We could empathize with our clients. And being in their shoes helped us to understand their actual requirements. We wanted to walk that extra mile to help them in making it big. Since, all the processes are done in-house at Coruscate, here is how we proceeded with the mobile app development.

» Planning

The most important step to start any development is proper planning. We did brainstorming sessions with the clients and our team separately and tried to get deep down into the requirements and to thrash out different ideas for the design of the application. Planning in advance before starting with the app development saved extra efforts and expenses to add any new feature after the app was ready.

» Sketching the design of the final product

Mobile app requires a lot of coding and we wanted to avoid trial and errors with actual coding. So, using a paper and pencil to chalk out the design of how the app and its user interface must look made sense. We tried various designs till each of the team member was convinced that the app design had achieved perfection and did not require further changes. We made a blueprint that was ready to come to life and conquer the world.

» Choosing the relevant platform for your app

Availability of three different platforms surely confuses each of us to decide which one would be fit to use. We helped the clients to decide which platform should they target depending upon their customer base. Making applications for all the three platforms would not be a great choice for people like Harry and Ethan. But, it was okay to have a cross platform application for the startups as well as the well established businesses.

» Integrating plugins

Integrating the pre-existing plugins helps the developer in developing the app in much shorter period of time with all the main features that you wish to have in your app. It is also cost effective as you can save the money on already existing features in an application.

» Optimum use of existing technologies

Outsourcing the development to an expert like us makes you avail all the templates and existing framework which we already have, saving a lot of your precious time.

» Testing / Validating

Before launching an app, you should make sure that all the features in your app are working fine. This is important in order to save your reputation and even to cut down the designing cost.

And to conclude, we deal with the complexities of app in a simple way. This helps you to save a lot of money and build an extraordinary app that helps you earn a lot of bucks!

Like Harry, Ethan and Stuart, you could succeed too. Give us a call and we can discuss about your idea. We believe in growing stronger together. Partner with us to take your business to new heights.

The post Six Tips For Startups to Reduce Mobile App Development Cost appeared first on Coruscate Solutions.

The basic idea behind IPO is to raise funds for a company. However, there are some other benefits which come with going public. The company can raise funds through secondary offerings as it has already gained access to the public. They can compensate employees through stock compensation. Merger and acquisition may become easier. Some companies even conduct an IPO because of prestige and credibility it permeates.

When a company decides to conduct an IPO, it needs a lot of market research to be done. They should even choose the right time to sell the shares at a high price. However, once the startups make a victorious entry in the stock market, they are able to get the wealth that is needed to expand their business. They have to explain their ideas and future plans for business development in much more details to the investors.

There are many startups that have grown and made it to IPO.

1 : Uber

Uber was founded in 2009 as UberCab by Garrett Camp, a computer programmer and the co-founder of StumbleUpon, and Travis Kalanick, who had sold his Red Swoosh startup for $19 million in 2007. Uber came as an idea to Camp to reduce the cost of daily transport as his friends had to pay $800 on the new year’s eve to hire a private driver.

In the late 2019, Uber is expected to raise $10 billion in a largest U.S. initial public offerings till today. The float is expected to be around $76 billion to $120 billion. These figures were analysed by Wall Street Bankers on the basis of undisclosed documents that Uber had provided to the creditors in 2017. The report said that the company predicted that it would double the net revenue to $14.2 billion by 2019. The IPO is definitely going to make its investors.

An Uber investor, Bradley Tusk who signed on to help the company surmount political and regulatory barriers in 2011, own shares said to be worth $100 million.

2 : Trivago

Trivago is a platform to search, compare and book hotels. The search engine can search and compare around million hotels worldwide. Trivago aim at providing suitable accomodation to for your private and business needs.

They have faced problems and started use of Progressive Web apps for smoother user experience. This app even works in offline mode.

The company was founded in 2005 and made its IPO in December of 2016. It was acquired by the U.S. search engine Expedia which is why it was not mentioned in Frankfurt Stock Exchange. However, it was mentioned on US technology exchange Nasdaq in New York.

During the stock, Trivago managed to trade its stock for $11 and was able to raise $287 million. The share is currently valued at $14.40, a good $3 above the original issue price. Trivago continues its success on U.S. technology exchange even today.

3 : Airbnb

With a passion for passion for human connection and an unwavering belief in a mission, it was a million dollar idea that inspired the founders of Airbnb. Airbnb debuted an MVP quickly and iterated frequently to become a $30 billion company.

Airbnb was an idea that came into the minds of two product designers, Brian Chesky and Joe Gebbia. When they moved to San Francisco, they needed help for paying their rent.They thought of renting a spare room in their apartment. They also noticed that renting a hotel room is quite expensive and people needed more affordable places to stay. They used the MVP concept to validate their assumptions. And thus, Airbnb came out with flying colours.

Airbnb is expected to conduct IPO upto June 30th 2019, according to a survey. At a technology conference in May, Chief Executive Brian Chesky said he expected to go public in 2019, “but I don’t know if we will.”

4 : Lyft

It is not a secret anymore that Lyft was born out of necessity. Zimride was the company created by John Zimmer and Logan Green in 2007 to offer ride sharing facilities for students who wanted to go home during holidays and for all persons who needed long distance transportation services. They took it mobile for better expansion of their business.

Lyft is going for an initial public offering in the new year. The offering could value them $15 billion or more. In July, Lyft acquired one of the largest bike-sharing companies in the U.S. for a reported $250 million. Like Uber, Lyft is also considering self-driving vehicles. The revenue for 2017 for Lyft was $1 billion which was 168% more from the previous year.

5 : Slack

Slack is acronym for “Searchable Log of All Conversation and Knowledge.”

Slack is growing leaps and bounds each year. It is the fastest growing startup ever. Within a short period of 2 years, Slack primed for an initial public offering in early 2019, with an estimated valuation above $7 billion. This number is based on the $427 million funding it received in August.

The IPO will be helpful for Slack’s recent activities to expand its platform. In May, Slack said it had 8 million daily active users, with 3 million paid users.

To think of it, there are many other startups who are expected to make it big in the coming years. Mobile apps are truly helping in expanding business and earning many customers. Coruscate can help you in building your personalized mobile app for your business. We understand each startup has its own dreams and goals. We provide solutions which help you in achieving your goals quickly. What are you waiting for? Give us a call. Together, we can help your business to be the next one to make it in the above list!

The post 5 Mobile App Startups Stories From an Idea to IPO in 2019 appeared first on Coruscate Solutions.